While his insight and expertise spans the hospitality industry, his focus is on branding, consumer behavior and the development process. Steve leads a creative, multi-disciplinary team of architects, interior designers, graphics designers and branding professionals at starrdesign in Charlotte, NC – where they concentrate on connecting people with brands through creative environments and responsible processes.
starrdesign works with clients in the U.S. and globally to create designs that inspire and make a difference. The firm has been featured in publications such as Inc., Fast Casual, National Culinary Review, QSR magazine, Modern Restaurant Management, The Charlotte Observer, and Restaurant Development + Design magazine. The company’s roster of clients includes Bellagreen, named by QSR Magazine as a 2018 Top 40 Under 40 fast casual restaurant, Pronto by Giada, Zoës Kitchen, Firebirds, Original ChopShop, REEDS Jewelers, Panera Bread, Mellow Mushroom, and Pandora Jewelry.
Steven Starr is an award-winning designer, published author and sought-after speaker. After working in New York City with renowned designer David Rockwell, Steve became a nationally-recognized industry leader in restaurant and retail design. In 1996, Steve moved to Charlotte and started the restaurant and store design studio at Little Diversified Architectural Consulting. Growing it into a design powerhouse, he worked with some of America’s most recognizable brands, including Planet Hollywood, Krispy Kreme, and Dean & Deluca. Realizing that he desired a more hands-on approach to design on a daily basis, Steve created what is now starrdesign in 2007.