More modern, more digital and more agile: this is how the Blanco Professional Group is presenting itself nine months after Egon Kofler took over as the new managing director. Befittingly, the company is looking ahead with confidence again after a challenging year in 2020. The fresh, modern corporate image and ambitious claim will also be reflected in a new corporate brand from the beginning of October 2021.
“Our new brand will convey the values which represent us today: modern, agile and uncompromisingly customer-focussed. It will unite our dynamism with the security we will continue to have as part of the Blanc & Fischer family holding,” says CEO Egon Kofler.
A strong brand – for the company and products
The new name also encompasses the merging of the company and product brands. The new company name will, therefore, also be used to identify the products in the future, thus, showing their origin clearly and consistently. “This will allow the product brand and the company brand to strengthen each other,” stresses Kofler.
The new corporate brand name will be revealed along with the entire brand image, including the logos, in September. Shortly after, the new brand image will be showcased to a wide audience of trade professionals for the first time at the catering trade fair Host in Milan in October, where the company will also be presenting a new product line.
About Blanco Professional
Blanco Professional is active in the B2B sector. The company group produces high-quality capital goods for commercial kitchens and is a supplier for the industry.
Founded as “Blanc & Co.” in 1925 and spun off as Blanco in 2007, today’s Blanco Professional Group and its 693 employees achieves a consolidated annual turnover of 103 million euros (fiscal year 2020). In addition to its headquarters in Oberderdingen (Baden-Württemberg, Germany) the group has subsidiaries in other parts of Germany and in France, Belgium, the UK, Austria and the Czech Republic. It also has sales offices in Spain, Russia and Switzerland.
The Blanc & Fischer family holding has a majority share in Blanco Professional.
More information at www.blanco-professional.com
