TWC, the route to market data specialist, has appointed Richard Boyles to the role of customer engagement director, in order to accelerate growth and drive market penetration, with effect from mid-September 2018.
With over 30 years’ experience in confectionery, food & drink and a career that has thrived in six multi-national organisations, Boyles joins the business from Heineken UK where he was national account director responsible for off-trade wholesale – a role he has held for 12 years, pivotal in Heineken being recognised as #1supplier in the Advantage Group in 2016.
Prior to Heineken, Boyles held senior roles with Carlsberg UK, Pepsi-Cola and L’Oreal.
“Richard is a highly experienced, results orientated leader who is widely known and respected across the On and Off trade” says Tanya Pepin of TWC.
“He joins us at a point where TWC is evolving into a serious player in the market, and undergoing a whole new journey of growth and development in line with its market leading data solutions and tailored services”.
Boyles says: “I have been impressed by the pioneering insight solutions that TWC offers and have first-hand experience of the commercial benefit it delivers.
For me, success in the future is about winning the recognition, engagement and market penetration that the company’s proposition deserves. It’s a great business now – but has the potential to be ‘exceptional’ and take clear market leadership in its target sectors. Working extremely closely with our customers on a shared agenda will be key to this journey”.
TWC was formerly known as the Whole Sale Company, (recently relaunched to fit its growing presence in diverse market sectors). The company has a growing presence in wholesale, retail, confectionery and foodservice, renowned for its agile, fast and cost-effective solutions.
