Morris has extensive experience in design consultancy, project management and supply and maintenance of high-end kitchen facilities. He joins the company having spent three years as the regional director for dishwasher manufacturer Winterhalter in Dubai.
With over 25 years’ experience in all sectors of the foodservice industry, Morris has an expansive network and extensive knowledge of its expectations and requirements.
“My career has taken me to all corners of the catering equipment industry, allowing me to appreciate what an operator and a business needs from their installation. It has also enabled me to understand the consultant’s priorities and methods for recommending the ideal specification. I have experienced the tender and project process from start to finish and from several perspectives as a customer, a professional team member and a contractor/supplier,” he says.
“This knowledge, combined with my experience in the Middle East, will allow me to bring a balanced approach to the sensitivities of a distributor led market place. My role at Ali Group Middle East will be to increase the brand awareness of the group as well as supporting our individual companies to strengthen their presence in the market.
“After-sales support is also an important focus, especially in the more remote regions. It’s important that servicing and maintenance is reliable, all technicians are well trained and approved spare parts are readily available. I am looking forward to the challenge.”
Massimo Giussani, Ali Group Chief Operating Officer, says, “We’re excited to have someone like David on board, who has immense knowledge and experience in the industry and has such good knowledge of our brands. He is passionate about bringing Ali Group to the Middle East and we have every faith that the brands will bloom in the area under his watchful eye.”
