La Marzocco and Modbar representatives joined the 2024 European Coffee Symposium & Coffee Hospitality Show (CoHo) as espresso machine partners, on November 11-14, at the Intercontinental Berlin, proudly taking home the Best Coffee Equipment Manufacturer – Europe award for a second consecutive year.
This four-day event has been conceived as an inspiring international gathering for coffee professionals, enthusiasts and innovators to network, learn, engage and celebrate all things coffee culture, technology and community.
Modbar CEO Guido Bernardinelli, along with CMO Chris Salierno, participated in the 5th WAVE industry talks and shared with the audience insights around:
- The Future of data & technology in coffee and hospitality – Guido Bernardinelli
- Growing a global community-led brand through culture, authenticity and strong customer ties – Chris Salierno
From thought-leadership content and the Roaster Village, and from signature booths with milk-steaming machines like the Wally and modular brewing systems like Modbar, to the latest Strada X model, attendees were invited to enjoy interactive caffeinated moments embodying the art of design, engineering and hospitality.
Additionally, for this occasion, Accademia del Caffè Espresso – La Marzocco’s multifaceted coffee culture hub – launched the European première of The Rise of Espresso on the evening of November 13th, to be followed by an enriching industry panel that set out to expand on what espresso coffee heritage, trends and businesses represent today in Germany’s café scene.
