Hobart’s specialist cooking division is in buoyant mood after a year of significant sales growth alongside several key partnerships with associations and individuals including University College Birmingham, The British Culinary Federation, the Junior and Senior England Culinary teams, and celebrity chef Angela Hartnett.
A new focus on a slimmed down ‘hero’ range of innovative cooking products, with features and benefits expertly demonstrated by the dedicated Hobart Chef Brigade, has helped build both credibility and sales for the division, resulting in a number of big wins in the last 12 months.
Alongside this, Hobart secured a partnership with the highly prestigious University College Birmingham to provide new equipment for its hallowed Competition Kitchen, where young chefs can cut their teeth on class leading kit including The Hobart Maestro solid top cooking range, High Speed Steamer, Precipan and Hobart combi ovens.
To mark the arrival of the new equipment, the manufacturer invited celebrity chef, Angela Hartnett to the University College Birmingham to surprise a group of first year students and deliver a very special guest lecture, mentoring them through the creation of a stunning Gnocci and Lamb Shoulder Ragout dish, before presenting them with a very special chef’s knife at the close. View the video here: https://youtu.be/SeVcHZAkS_s
Allied to this, the Hobart Cooking Division has built a close partnership with leading association, The British Culinary Federation (BCF), not only throwing its support behind Team England, sponsoring both Junior and Senior culinary teams as they prepared for the coveted Culinary Olympics at the start of 2024, the manufacturer also hosted a delegation of BCF chefs at its Peterborough HQ. Working with the in- house brigade, to put the range through its paces, the BCF delegation were able to gain a unique insight into the many features and benefits of the new Hobart cooking portfolio.
“It’s been an exciting few years working with the Hobart Cooking team and now our strategy – focused around a slimmed down range of innovative machines, and building credibility in the marketplace by expanding our influence across key sectors, from student chefs, through to chefs at the highest levels the culinary world – is really paying off in terms of sales figures,” says cooking and food prep product manager John Stewart.
“Training, development and product innovation are key facets of the Hobart Cooking mantra, and as we go into the new financial year, we are only just getting started. We have the right product range, the right mix of in-house expertise, and, in late summer, a few surprises up our sleeve to try and build on one of our most successful years yet.”
