This will be the second in Portland Design’s “Wake Up Call” seminar series, launched in 2015 to explore how brands and developers can future-proof their businesses.
This year’s seminar promises a wealth of insight into how traditional F&B businesses are witnessing a sea change as a cadre of new disruptors enter and mould the industry.
Fashion labels and publishing houses are overhauling traditional business models with own-brand eateries and markets. In addition, there will be a focus on the format revolution as shopping malls morph from standard shopping or fast-food dining destinations into experiential retail havens.
Portland Design has laid on a team of experts to take attendees through developments changing the F&B landscape. Charles Spence, experimental psychology professor at Oxford University and author of Gastrophyics – The New Science of Eating, will deliver the keynote speech; presentations will follow from Robert Colville, author of The Great Acceleration, Kaave Pour, creative director at IKEA and Tamira Snell, a senior adviser at the Copenhagen Institute for Future Studies. The event concludes with a panel discussion from some leading innovators in F&B.
Transformational potential
Guests can expect the ever-growing role of technology in F&B to be an overarching theme of the seminar. The transformational potential of technology, from shopping to social media and food blogging, has already heralded major change in F&B over recent years, and shows no signs of slowing down.
Terna Jibo, head of strategic insights at Portland, says: “there is a food revolution brewing and a new type of hyper-connected and health-conscious consumer is emerging”.
“With this seminar”, says Jibo, “we are looking at these trends that will shape the F&B sector and its impact on the wider consumer landscape for the future.”
The event is shaping up to be a morning well spent for foodservice professionals interested in the F&B industry’s future development. To purchase tickets and find out more, visit:
https://www.eventbrite.co.uk/e/new-food-frontiers-tickets-33075941030?aff=es2
Thomas Lawrence
