The European Federation of Catering Equipment Manufacturers (EFCEM), which represents manufacturers of commercial kitchen equipment and advocates and influences European legislation and regulation, has announced a long-term member communication strategy.
Writing on the Federation’s website EFCEM’s President Martin Ubl said that his first priority is to focus on communication. “The board is determined to increase and improve our communication to EFCEM members and show them clearly how we are helping to support their daily work. EFCEM is the only representation of the foodservice equipment manufacturing industry on a European level, so effective communication is critical,” he said.
Martin Ubl
To that end, EFCEM has developed a new long-term marketing strategy and established a relationship with its new marketing partner, the London, UK-based 1473 Media. The output of that partnership includes a new regular e-newsletter, the first of which was mailed on Thursday 19 December 2024 (the newsletter can be subscribed to via the EFCEM homepage: https://www.efcem.info/) and the creation of a new animated video, that showcases the work EFCEM does on behalf of its members.
“EFCEM will continue working hard in 2025 to get even closer to its members and listen to their pain points,” said Ubl. “This helps us form a longer-term strategy in meeting members’ needs. The launch of this regular newsletter – which will capture highlights of key technical updates from our Working Groups and the views of our leadership team, members and partners – is testament to this, as is the rollout of our member survey.”
The Federation is hoping to report the findings of that survey in January 2025.
EFCEM: connecting the dots
EFCEM’s Secretary General Iain Munro is positive that these initiatives, along with many others from the Federation’s board, will benefit members. “Looking ahead, I see 2025 as being a year ripe with opportunity for our members, and certainly EFCEM will remain at the forefront as it seeks to represent members’ interests across the continent. The role of EFCEM is to connect the dots across the whole supply chain of European foodservice equipment manufacturing, ensuring its route to market is secure, sustainable, and ultimately unencumbered,” he says.
“EFCEM gives its members a pivotal voice – and an influence – at the highest level of European policymaking. Collectively, we can articulate our common goals and ensure that actionable results, with real purpose, are achieved for our members.”
Further details:
The European Federation of Catering Equipment Manufacturers (EFCEM) represents manufacturers of commercial kitchen equipment. The Federation was founded in 1969 and includes the key European National Associations and its members. EFCEM is the only commercial kitchen equipment group represented in Brussels by Orgalim, the highly respected voice of the Europe’s technology industries.
For more information visit efcem.info.
Please contact: sec.gen@EFCEM2024.onmicrosoft.com
